Charter
We are an independent, non-partisan group of citizens committed to encouraging broad and inclusive participation in democratic processes across the United Kingdom.
Our aim is to help ensure that elections reflect the voices of as many eligible voters as possible, by addressing barriers to participation and promoting awareness, understanding and engagement.
Our Principles
- Neutrality: We do not support or oppose any political party, candidate, or ideology.
Our focus is solely on participation in the democratic process. - Independent: Operating independently of government, political organisations, and campaign groups.
All activity is guided by the objective of increasing voter turnout. - Accessibility & Inclusion: We seek to engage all eligible voters, with particular attention to groups historically underrepresented in elections.
We aim to make participation easier to understand and access. - Transparency: We are open about our purpose, methods, and outputs.
Any data collected will be anonymised, handled responsibly, and used only to understand and improve voter engagement. - Integrity: All communications and materials are factual, balanced, and non-misleading.
We adhere to recognised standards such as those set by the Market Research Society and followed by organisations like Ipsos MORI. - Respect: Participation is always voluntary.
We respect the privacy, views, and choices of all individuals, regardless of whether they choose to vote.
Activities
We may:
- Conduct independent, neutral surveys on voter awareness and intention
- Share anonymised insights to inform public understanding
- Promote awareness of how and when to vote
- Encourage informed participation without influencing political choice
Commitment
We believe that democracy works best when participation is high.
YourVoteMatters exists to support a more engaged electorate ensuring that every eligible voice has the opportunity to be heard.
Disclaimer
Your Vote Matters is an independent, not-for-profit civic initiative. It is not affiliated with, endorsed by, or acting on behalf of any political party, candidate, government body, or campaign organisation. The content and any data collected are intended solely for the purpose of encouraging voter participation and understanding public opinion. All information is provided in good faith and is not intended to influence voting decisions.
Data and Privacy Statement
All responses collected are anonymous and no personally identifiable information is gathered or stored. Data is used only in aggregated form for research and engagement purposes and will not be used for marketing, political campaigning, or shared in a way that identifies individuals.